HBS and Tata Communications Partner to Deliver for World Athletics
HBS and Tata Communications are delighted to announce their partnership with World Athletics as its Host Broadcast Partner for the events to take place between 2025-2029.
The cycle will include three editions of the World Athletics Championships, starting in Tokyo, Japan, in 2025, as well as three editions of the World Indoor Championships, commencing in Nanjing, China, in 2025 and also includes the inaugural Ultimate Championships in Budapest in 2026. Key objectives for the coming years are to drive innovation and engagement with audiences, delivering world-class TV production and maximum value to the Rights Holding Broadcasters.
Providing overall project management and broadcast expertise for World Athletics, the Partnership will include content creation (traditional and social media), signal distribution, broadcast sites and venue management, unilateral services and rights holder relations. Tata recognizes HBS’ position as the industry leader in delivering large high profile sporting events which makes the collaboration of both companies an ideal partnership to deliver World Athletics to a global audience.
“As a trusted partner in delivering innovative broadcast solutions, we are committed to bringing the excitement and energy of athletics to a global audience like never before,” stated Dhaval Ponda, Vice-President and Global Media Head at Tata Communications. “By integrating our advanced content distribution, scalable cloud infrastructure and low-latency video solutions, we are excited to work with HBS to create more immersive and engaging experiences for fans worldwide, ensuring that every moment of athletic brilliance is captured and shared across diverse platforms.”
“We are very excited and honoured to be starting this new project with World Athletics, it is a real opportunity to help shape the way coverage of athletics evolves over the coming years. Our partnership with Tata Communications brings together a major leader in technology and infrastructure with the experts in host broadcasting, we believe this perfect match will combine with World Athletics’ ambitious vision,” said Dan Miodownik, CEO, HBS. “Our selection of long-term athletics experts NCP as our live editorial partner ensures we will bring unparalleled entertainment, through world-class coverage, to athletics fans around the world, as well as attracting new audiences across traditional and new media platforms.”
“NCP is proud and excited to be contributing to World Athletics broadcasts to its global audience. Collaborating closely with our highly experienced colleagues from TATA and HBS, we join a team with comprehensive expertise in Host Broadcasting. Our goal is to merge a journalistic approach with forward-looking innovations to further enhance the already successful World Athletics productions.”, stated Johan Bernhagen, Director, NCP.