HBS and the Rugby Players Association (RPA) have joined forces to provide training courses in digital content production for their women’s members in this pivotal year for the game. Culminating in Rugby World Cup 2025 in England and building on the work HBS has already undertaken with the Loughborough Lightning squad, the programme aims to upskill players throughout Premiership Women’s Rugby (PWR) and give them the tools to be more effective communicators in the rapidly evolving creator economy and to attract brands to their content.
Kicking off with a webinar, a series of seminars will then take place at clubs all across England in February and March. The courses will be led by experts from HBS’ digital content arm skroller, capitalising on their years’ of experience delivering on major international sporting events such as the Rugby World Cup events in 2019, 2021 and 2023.
“We are thrilled to announce this partnership with HBS on this exciting content creation series. Throughout our club visits this year, we witnessed a strong demand from players eager for support and guidance in social media and content creation. It’s fantastic to see us respond swiftly to the needs of our members with such an exceptional and experienced team in this field,” said Rachael Burford, RPA Head of Women’s Rugby.
“As the digital landscape continues to evolve, it can present incredible opportunities, especially with the spotlight on women’s sports – particularly women’s rugby – this year. Our league is filled with remarkable athletes and inspiring role models, and this series will equip our members with the skills and tools needed to showcase their unique personalities, promote the sport and elevate their clubs and the league as a whole.”
“We are delighted to be working with the RPA on such a rewarding project,” added Jamie Aitchison, General Manager of HBS’ UK branch. “The growth of women’s sport is really one of the hot topics presently and combining this with the emerging trend of athletes as content creators allows us to empower the next generation in how they communicate with fans. With Rugby World Cup 2025 in England this year, it is the perfect time to continue growing interest in the women’s game and finding new ways to tap into audiences that are not yet on board, while also helping the players grow their skills and confidence on social media platforms.”