AIB Awards

2010 – Innovative Technology Award

HBS, in association with Sony Professional, was awarded the Innovative Technology Award for its 3D coverage of the 2010 FIFA World Cup South Africa™ at the sixth edition of the Association for International Broadcasting (AIB) Awards.

Each year, a team of 28 International Judges, headed by Simon Spanswick, Chief Executive of AIB, select a winner from a list of very high-quality submissions. “It’s really not often that something comes along that can be so game-changing and deliver an experience that’s genuinely new in the TV world,” Mr. Spanswick explained at the event held at London’s LSO St Luke’s in November 2010.

“What makes this technology-highlight stand out so prominently is the collaborative effort with Sony to bring this technological feat to the world. Within that short time frame, we were designing, testing and delivering, broadcasters across the globe were opening up dedicated 3D channels, and 600 cinemas in 33 countries were offering 2010 FIFA World Cup™ matches to enthralled audiences almost on the spur of the moment,” explained Peter Angell, head of HBS’ 3D Project for the 2010 FIFA World Cup 2010 South Africa™.